The British Georgian Chamber of Commerce (BGCC) in cooperation with Kazbegi JSC arranged a presentation of Cleassens International, a leading UK design agency with over 30 years experience and extensive knowledge of the spirits, wine, brandy/cognac, beer, liqueurs, juice and water markets.
“Georgian wine is wonderful and of a high quality. Now Georgians need to work how to make it a distinctive, identifiable brand in the international market,” remarked Elena Getman, Cleassens International CIS Operations Director while showcasing world brands and trademarks like Johnnie Walker, Guinness, Bacardi, Gallo, Melini, and Havana Club – all created and developed by Cleassens International.
“We strive to provide our clients with outstanding creative and strategic solutions that communicate directly with the consumer and our expertise is founded upon helping to create and develop brands and products that hold a unique identity and are powerful portfolio assets,” said Getman.
As Getman explained to the audience that a well-presented product must possess appropriate qualities with which the potential consumer can associate. Product presentation provides an opportunity for a brand to communicate directly with its target audience and correct product presentation should ensure that this communication is efficient and persuasive. Moreover, design becomes a major tool providing the consumer with continuous, non-stop self-generated, quality advertising.
“Claessens conducts an efficient, proven design process that will exhaustively explore all possible brand design options, elements and alternatives; thus arriving at the ‘perfect’ market-ready solution and one which will build a strategic brand platform for future successful longevity and sustainable development, ” said Getman, emphasizing that Claessens International prides itself on the depth of in-house skills used within the design studio, combining innovative design technology with traditional design skills that are fast becoming a lost art.
It is of note that the Georgian company Bagrationi already has experience working with Cleassens International as the company’s label has been designed by Cleassens International’s design and trademark specialist. According to Mako Abashidze, BGCC director, another wine company Teliani Valley is also interested in collaboration with Cleassens Internationals.
While talking with Georgia Today Mako Abashidze highlighted BGCC’s reason for bringing representatives of Cleassens International in Georgia. “BGCC aims to implement new branding culture in Georgia for the Georgian products produced for international markets, however it does not mean that we have a less professional designers or graphic designers but branding concept is very new in Georgia so using well known international companies is necessary part of the successful entering the international market,” said Abashidze.
BGCC is determined to bring international experts and professionals in Georgia for sharing experience to Georgians about the decisive, driving factors for Georgian production to hit international markets in different sectors and to bring in Georgia UK companies with the international reputation in different spheres of expertise.